World Kidney Day and Our Commitment to Kidney Patients

April MitchellU.S. & Global Head, CNS Marketing

As the U.S. & Global Head of CNS Marketing at Otsuka America Pharmaceutical , Inc. (OAPI), I am responsible for all marketing efforts for two products approved for the treatment of serious mental illness. During my 25-year career in sales and marketing I have worked for major consumer brand and pharmaceutical companies including Eli Lilly and Company, Kraft Foods, Colgate-Palmolive, Frito-Lay, and Allergan (Warner Chilcott). I joined Otsuka in 2013 and I am proud of the work we are doing and how we are making a difference in the lives of people living with mental illness.

World Kidney Day is a global campaign aimed at raising awareness about kidney health and reducing the frequency and impact of kidney disease and its associated health problems worldwide.The theme of this, the 13th World Kidney Day, is Women’s Kidney Health. As I reflect on the astounding statistic that chronic kidney disease affects 195 million women around the world, I can’t help thinking about the mothers, sisters and daughters of families impacted by polycystic kidney disease (PKD).I’m proud to say that I work for a company that is a leader in PKD research. On this World Kidney Day, I wanted to take a moment to encourage people to learn more about PKD, but also to better understand who might be at increased risk.PKD is an inherited, life-threatening disease that causes cyst growth in the kidneys, worsening over time. PKD is the leading inherited cause of end-stage renal disease (ESRD), which means that people affected must either undergo regular dialysis or await a kidney transplant.Because PKD is genetic, there is a 50% chance that the disease will be passed to a child of an affected parent.  This often means that many mothers in families affected by PKD have to factor this disease into decisions about growing their family, while many daughters have to see a parent suffer in dialysis and transplant because of the disease.Knowing the important signs and symptoms can help you learn whether you are at risk for early kidney failure.  You can start by learning more about the condition through our website, PKD Info which has information about the two types of PKD, how it affects the kidneys, and how it can get worse over time. We’ve also created a Signs and Symptoms checklist to understand your personal risk level.On this World Kidney Day, we are pleased to come together to celebrate advancements in kidney health. We are also inspired to redouble our efforts to further improve outcomes for women impacted by kidney diseases like PKD, and for everyone, because healthy kidneys are not to be taken for granted.Otsuka is proud to be a leader in PKD research. Developing and testing treatments for PKD is one of our many patient commitments. In acknowledging World Kidney Day, we underscore our continued commitment to help improve the lives of patients with this debilitating disease.  March 2018         01US18EUC0049
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