PsychU Celebrates 5 Years of Community and Collaboration!

Surinder SinghVP of Medical Affairs

Surinder Singh is responsible for leading the Field Medical Affairs (FMA) team that consists of CNS and Nephrology MSLs as well as the Managed Markets Liaison team. A key focus of the FMA team is the engagement of key stakeholders that influence and shape practice patterns as well others who make decisions at the population health level . The team is also responsible for building disease educational portals and live communities such as PsychU and PKDnetwork. Ultimately, FMA’s primary goal is to ensure customers have the best information about our products and the disease areas of interest that leads to best patient outcomes.

In November 2014, PsychU was launched by Otsuka’s Field Medical Affairs team as a free online resource library and community for mental health, with the mission of improving mental health care together. What began 5 years ago as a simple website with just over 1,000 community members has flourished into an engaged and active community of over 47,000 mental health care providers, payers, advocates, administrators, and other mental health care professionals who are improving the future of mental health care through information, discussion, and collaboration. Over the past 5 years, PsychU has grown in more than just membership. As we mark this milestone, we decided to look at 5 of the greatest accomplishments of PsychU:Community 
PsychU is more than a website. It is a dynamic, active community where members can engage with each other both in person and virtually. PsychU brings together more than 47,000 mental health professionals from diverse backgrounds. Clinicians, care managers, nurses, pharmacists, payers, administrators, and advocacy groups come together to share information, best practices and to help one another better understand the mental health care landscape. Our goal for the future of PsychU is to continue building this community and to make it even stronger.Connection 
PsychU connects the mental health care community in many ways. From online forums to live events across the country, PsychU provides a platform for discussion and a place for community members to share knowledge and ideas. PsychU’s footprint also encompasses informative email newsletters, a YouTube channel, a streaming radio station, podcasts, and an ever-growing social media presence on Twitter and LinkedIn. And an app that is available on both IOS and Android devices.Content
PsychU strives to continuously provide a fresh variety of engaging content. The site features more than 7,000 resources including an online library containing information on the latest mental health care developments, research, innovative programs, decision support tools, psychiatric scales, market trends, and more. Dozens of new articles and resources are posted each week, and many are highlighted in the PsychU community newsletters emailed to our members. Many PsychU resources are presented in audio and video formats as well. Over the past 5 years, PsychU has hosted more than 100 webinars and several thousand live events, both broadcast and in-person. All webinars are archived so members can access them at their fingertips. PsychU also offers private, personalized educational programs, both virtual and live, on a range of topics, including schizophrenia, major depressive disorder, bipolar disorder, care coordination, quality standards, and health care policy. Any PsychU member can request a presentation for organization or institution at no charge.Collaboration
PsychU offers a unique platform that promotes collaboration. Members have endless opportunities to work together with other mental health professionals to share information, learn new things, and work together toward the end goal of bringing about better care for patients. Credibility
The content provided by PsychU is guided by Section Advisors -- a team of mental health care professionals who are distinguished thought leaders representing various specialties. Our Section Advisors use their expertise and experience to help shape the discussions on PsychU. We are also endorsed by mental health advocacy organizations including NAMI, Mental Health America, American Foundation for Suicide Prevention, Depression and Bipolar Support Alliance, and many others. PsychU is supported by Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC), Otsuka America Pharmaceutical, Inc. (OAPI), and Lundbeck LLC, and is managed by OPEN MINDS – committed supporters of the mental health treatment community. Editorial development and support for PsychU is provided by OPDC, Oxford PharmaGenesis, Inc., MedThink SciCom, a division of MedThink, Inc., and OPEN MINDS, who have been compensated for their services. 
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